Sleepeezee International

Digital Design | Strategy | Print Design
Digital Design | Strategy | Print Design | Digital Design | Strategy | Print Design | Digital Design | Strategy | Print Design | Digital Design | Strategy | Print Design |

The Challenge

We were tasked with expanding Sleepeeze's premium mattress offering from the UK to a global audience. The primary objective was to not only cater to a broader market but also preserve the brand's core values, reputation, and distinct British heritage. Key considerations included maintaining a focus on quality, craftsmanship, and promoting the prestigious Royal Warrant granted to the brand.

Our Solution

Multiply built an online catalogue showcasing Sleepeezee’s premium offerings through a user-friendly website. The website was built with a language-changing feature to accommodate a global audience, allowing for worldwide viewing and user ease.

To draw focus to the brand’s distinct heritage and most importantly, the Royal Warrant, the website design was heavily inspired by the premium quality and craftsmanship used in the brand’s wide range of premium offerings.

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social media engagments

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increase in social media audience size

We saw incredible growth on social channels with an increase of +70% net audience growth on Sleepeezee’s Instagram. This was due to the influencer reach of 546k.

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