InchDairnie Distillery were ready to launch their first ever whisky, RyeLaw. The distillery itself does things a little differently. They transcend tradition, meaning they’re always looking at new technologies, sustainability and experimenting with flavours. They needed a strategy to launch their campaign for RyeLaw, something that would target the right audience with the right aesthetic.
Multiply worked on a multi-channel social media campaign for the launch of the campaign. We developed the brands story and strategy before capturing and creating content to bring the brand to life.
Our story was based around the DNA graphic at the heart of the brand story, we focused on time, craft and location as the key pillars to the launch of the brand and we created content within these pillars.
DIGITAL
InchDairnie Distillery were ready to launch their first ever whisky, RyeLaw. The distillery itself does things a little differently and we were tasked with realising…
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CAMPAIGN
We created an impactful campaign that fully communicated the quality of Scotch meat, grabbing consumers from the get-go…
EXPERIENTIAL
To mark their 150th year, we launched the Heinz Beanz Muzeum. A place where the humble, ordinary bean became extraordinary…
EXPERIENTIAL
Our approach involved hosting their first-ever press event, named Zzzen by Sleepeezee, aligning with…
CAMPAIGN
We became the connecting body among the wider agency group and it became our task to bring together…
INNOVATION
Multiply has and continues to collaborate with many household brands through dynamic…
CAMPAIGN
Our approach involved hosting their first-ever press event, named Zzzen by Sleepeezee, aligning with…
DIGITAL
We became the connecting body among the wider agency group and it became our task to bring together…
SHOPPER
Multiply has and continues to collaborate with many household brands through dynamic…
