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Glenmorangie X Azuma Makoto

Campaign | Strategy | Experiential

The Challenge

In 2023, a multi-agency project was launched to showcase the collaboration between Master Distiller Dr Bill Lumsden and Japanese botanical artist Azuma Makoto. Together, they crafted a remarkable, limited-edition whisky in the Glenmorangie Prestige line.

Dr Bill Lumsden had spent over 23 years perfecting the whisky in Tain, which featured complex notes of flowers, rain-soaked moss, and earthy tones. Inspired by these flavours, Azuma Makoto returned to Tokyo to create a botanical masterpiece that now adorns the whisky’s packaging. And so, Multiply was brought in to help tell the story of this unique whisky and art partnership.

Our Solution

Multiply became the connecting body among the wider agency group and it became our task to bring together all the pieces of this project to tell the story of how it came to be. Working with renowned Scottish photographer Richard Mountney we captured Prestige with Azuma’s artwork through a series of photos and videos.

We then wrote a script carefully pinpointing the journey of this craftsmanship. Voiced by the Master Distiller himself, we created a brand film capturing Prestige as a true masterpiece, that could be used across a global market for Glenmorangie’s wide range of consumers.

0 Gold Medals, International Spirits Challenge 2024

0 limited bottles sold

“Voiced by the Master Distiller himself, we created a brand film capturing Prestige as a true masterpiece, that could be used across a global market for Glenmorangie’s wide range of consumers.”

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