Long term penetration continues to decline for Heinz Beanz, as private label gains volume. We needed to create an explosive family friendly idea that turned Beanz into a culturally relevant newsworthy moment. A reminder of the British cultural icon, the unmistakable comforting and nostalgic taste of Beanz.
To mark their 150th year, we launched the Heinz Beanz Muzeum. A place where the humble, ordinary bean became extraordinary. It contained everything from a beany ball pit, personalised beanz cans, a sensory walk-through toaster, tasting station to an innovation station.
DIGITAL
InchDairnie Distillery were ready to launch their first ever whisky, RyeLaw. The distillery itself does things a little differently and we were tasked with realising…
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CAMPAIGN
We created an impactful campaign that fully communicated the quality of Scotch meat, grabbing consumers from the get-go…
EXPERIENTIAL
To mark their 150th year, we launched the Heinz Beanz Muzeum. A place where the humble, ordinary bean became extraordinary…
EXPERIENTIAL
Our approach involved hosting their first-ever press event, named Zzzen by Sleepeezee, aligning with…
CAMPAIGN
We became the connecting body among the wider agency group and it became our task to bring together…
INNOVATION
Multiply has and continues to collaborate with many household brands through dynamic…
CAMPAIGN
Our approach involved hosting their first-ever press event, named Zzzen by Sleepeezee, aligning with…
DIGITAL
We became the connecting body among the wider agency group and it became our task to bring together…
SHOPPER
Multiply has and continues to collaborate with many household brands through dynamic…
